Wednesday February 22 , 2012

Markets

Your company is categorized in a given market such as, such as Cloud Computing, Software as a Service (SaaS), Online Video Platform (OVP) or Content Delivery Network (CDN).  There are also the markets that you are selling into such as Finanacial Services, Manufacturing, SMB, Consumer, Telco, etc, etc.  We can help you fine tune your market opportunities and then determine the optimum channels to reach those markets.  Next we will help you define your partner ecosystem, which may vary somewhat by market.

ChannelArchitects is focused on Internet markets that are typically characterized as B2B.  To be more precise, markets that also involve new media or Web 2.0 technologies.  The 2.0 web continues to evolve at a rapid rate, and applications and infrastructure are increasingly interconnected.  Unless you are Google, no one company stands alone.  Success depends upon viral marketing, building partnerships and exploiting synergies.

Let us know if we can help you create a strategy, develop a channel plan or  build relationships with key partners.

 

RSS Industry News

  • Asus To Transformer Owners: “Here Is Your Unlocked Bootloader. Happy Now?” February 22, 2012
    The Asus Transformer Prime was the great, grey hope for many Android lovers - until they realized that the bootloader was locked it was impossible to upgrade or install a new bit of firmware onto the device. Asus has finally relented, allowing folks to download an unlocked bootloader and install it over the "official" Asus bootloader. […]
    John Biggs
  • (Founder Stories) Warby Parker: “Why Should A Pair Of Glasses Cost More Than An iPhone?” February 22, 2012
    If you've ever shopped for a pair of prescription glasses, you've probably seen first hand how expensive a set can be. Warby Parker's co-founders are right there with you. Both fed-up and puzzled over paying hundreds of dollars for a product that's been around for hundreds of years, the Warby Parker team is shaking up the eyewear industry […]
    Josh Zelman
  • The Daily Muse, The Community For Professional Women, Looks To Reinvent The Company Profile February 22, 2012
    Job boards and company profiles on job sites can be fairly uninspiring, and bland. Usually there's a boring description of a job, followed by a list of skills needed followed by a boring description of the company. Enter Y Combinator-backed The Daily Muse, which is a community for professional women. Today the site is launching company profiles: a new j […]
    Leena Rao