Pay no attention to the man behind the Mac. HTML5 won’t be a serious consideration for at least a few years.
By Jan Ozer
Posted on September 2, 2010
I was preparing for a webinar last week and scanned 46 websites to see how many used HTML5 as the primary playback option for video. This was a mix of media sites (14), business to consumer sites (22) and business to business sites (10). The answer was 1 – Wikipedia – with YouTube offering HTML5 as an alternative to Flash. Even Apple – the sugar doesn’t melt in my mouth, we believe in open standards — poster child for HTML5 uses the QuickTime plug-in for displaying video on Apple.com.
That got me thinking; why would any site where video was mission critical use HTML5 today, or even in the near term? There’s no standardized way to protect their content, no streaming server that can efficiently dole the content out to multiple viewers on different browsers and no scheme for adaptive streaming. There isn’t even full support for all advertising servers.
Looking at it from the other direction, the installed base of HTML5 compatible browsers is only around 40-50%, depending upon who you ask, and you need to produce using at least two, perhaps three codecs to service those browsers. That made me realize that HTML5 is a FUD and media driven fiction that won’t be widely relevant for at least three or four years, and then only if the relevant parties make some hard decisions that they’ve as of yet shied away from.
So here are my five key myths about HTML5. See here for the detailed explanation behind each.
Myth 1. Current Producers Hate Flash
Myth 2. HTML5 is Ready for Prime Time
Myth 3. Group Standards are the Best Way to Advance Technology Development
Myth 4. iPad Compatibility Equals HTML5 Compatibility
Myth 5. H.264 Video Equals HTML5-Compatible Video
HTML5 came to prominence with Apple’s decision to exclude Flash from the iPad. As part of that furor, HTML5 become the flavor of the month, and has garnered significant press and developer attention that far exceed its short term usability for most sites that don’t simply adopt technology for technology’s sake. HTML5′s value proposition today, and for the foreseeable future, is “encode in more formats that offer no advantage over H.264, and play on fewer computers, and distribute your on-demand video with less quality of service, fewer features and less ability to monetize than you can with Flash or Silverlight. Oh, and forget live.”
Wake me up when HTML5 is ready for prime time.
Biggest Video Manager Partners with Biggest HD Streamer for Easy Solution
BY TROY DREIER ⋅ AUGUST 11, 2010 ⋅ PRINT THIS POST ⋅ POST A COMMENT
Getting your videos online isn’t enough anymore. Now you need a service that makes it simple to manage your library of videos, and that delivers great-looking high-definition content that won’t stop or stutter.
Brightcove, the largest online video platform, and Akamai, the largest content delivery network, made waves this morning with news of a partnership that would extend Akamai’s global HD Network to Brightcove’s clients.
Brightcove had previously been partnering with CDN Limelight for bundled services, but is now switching to Akamai. Acccording to Jeff Whatcott, Brightcove’s senior vice president of marketing, Brightcove made the switch because Akamai’s HD network, which was launched in September, 2009, offers global adaptive bitrate HD streaming that others can’t match. Akamai also offers rich APIs, he notes, that allow both companies to create a tight integration for a seamless customer experience. Akamai also offers unique features, such as Live DVR, which allows viewers of live events to jump back and re-watch any portion of an event that they choose.
Brightcove currently has over 1,500 customers around the world, and approximately 80 percent of them use Brightcove’s bundled services. Brightcove will begin transitioning major clients to Akamai this fall, with others following after.
Customers will still be able to use other CDNs through Brightcove, if they prefer. Those happy with Limelight can stay with Limelight.
That partnership is an important step, says Whatcott, because deploying Akamai’s HD Network is tricky without an OVP in the middle. Thanks to the integration, the complexity should “melt away.”
“Our alliance with Brightcove is important because it is designed to enable companies to have easy access to the high quality delivery made possible by the Akamai HD Network, and they will now have it instantly and around the world,” says Paul Sagan, Akamai’s president and CEO.
